What you spend, and what it returns

Marketing

Campaigns, spend and the leads they actually produced — joined to the pipeline, not in a separate report.

Not built yet — this page is here so the shape of the system is visible. Nothing below is real data.

Each campaign is a record: what it was, what it cost, when it ran. Leads attach to it, so cost per lead comes out of the data.

Money in against pipeline value out, by channel. The question this answers is which channel to stop.

What you posted or sent, and what came back. Same records-and-events shape as everything else.

Cost to acquire one customer, from real spend and real closed deals.

Needs: Marketing spend history, and a few closed deals to divide by