Sales channels
Every channel in one place, so you can see which ones actually produce.
IndiaMART
Their Pull API checks for new leads every five minutes and can backfill a year of history; the Push API delivers them in real time. Leads land straight in your pipeline with no typing.
Needs: A paid IndiaMART seller account. You generate the key yourself at seller.indiamart.com/leadmanager/crmapi
Website & web form
Enquiries from irefill.in arrive in the Inbox and become records like anything else.
Needs: The form's current destination — where do those emails go today?
Email forwarding
A dedicated address like inbox@irefill.in. Forwarding a lead from your phone becomes the data entry.
Needs: One mailbox or alias created in Microsoft 365
Channel performance
Leads, conversion rate and value by source, so spend follows what works rather than what feels busy.